HeliosX
EMAIL // DIGITAL // ILLUSTRATION // PRINT
Working with HeliosX for MedExpress, Rocket Rx, and ZipHealth, I was responsible for designing regular emails in Figma, mostly for weight loss and erectile dysfunction medication. I also designed a couple of print brochures for MedExpress, including a 56-page A5 booklet with their new 2026 branding.
The Problem:
MedExpress's new 2026 branding didn't include any print design rules, leaving no clear standard for how the brand should translate into print materials.
The Solution:
Leading the project, I extended the 2026 digital guidelines into a new set of print design rules, then applied them to produce a 56-page A5 booklet.
The Result:
The guidelines were adopted as MedExpress's print standard, launching alongside the brand's new identity.
The MedExpress 2026 Booklet
The Problem:
HeliosX's brands — MedExpress, Rocket Rx, and ZipHealth — had their email marketing built in Sketch and needed it migrated to Figma, alongside a continued stream of new campaigns for sensitive categories like weight loss and erectile dysfunction medication.
The Solution:
I rebuilt their existing Sketch email designs in Figma and went on to design new campaigns from scratch, including custom illustrations, across all three brands — balancing clear, compliant messaging with visuals that felt approachable rather than clinical.
The Result:
Moving everything into Figma made collaboration with the wider team much easier and significantly sped up production time on new campaigns and weekly/monthly emails.
HeliosX Email Design: MedExpress, Rocket Rx & ZipHealth
